Starfish Sodas Has Successfully Achieved a Competitive Advantage in the Soft

Starfish Sodas has successfully achieved a competitive advantage in the soft drink industry as a differentiator. Which of the following scenarios would undermine Starfish's position?

A) Starfish improves the recipe for its most popular soda without increasing the price.
B) Starfish introduces a new biodegradable bottle that raises cost and perceived value.
C) Starfish's customers start to consider soda a commodity.
D) Starfish's product has not established an acceptable standard of quality.

Correct Answer:

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