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    Exploring Marketing Research
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    Exam 4: The Human Side of Marketing Research: Organizational and Ethical Issues
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    A Research Organization That Develops a Unique Methodology for Studying
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A Research Organization That Develops a Unique Methodology for Studying

Question 72

Question 72

Short Answer

A research organization that develops a unique methodology for studying a specialty area in marketing (such as brand-name evaluation)is called a(n)____________________ research service.

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