Valins (1966) Exposed Male Students to "Centrefolds" and Mislead Participants

Valins (1966) exposed male students to "centrefolds" and mislead participants to believe they experienced a greater response to a particular photograph. When given the option, most men chose to take home the "centerfold" that they thought got their heart rates up. What does this study demonstrate?

A) Emotions often follow behaviours
B) Cognitive dissonance reduction
C) Post-decision dissonance
D) Self-affirmation theory

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