Mere Exposure Does Not Increase Liking in All Cases

Mere exposure does not increase liking in all cases. Which of the following has been identified as a time when mere exposure will likely not result in a more positive attitude?

A) When people have an initial highly negative reaction to a stimulus
B) When people are overexposed to a stimulus
C) When people have an initial neutral response to a stimulus
D) When people are unfamiliar with a stimulus

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