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Mega Computers, a Computer Manufacturer, Has Decided to Promote Its

Question 58

Multiple Choice

Mega Computers, a computer manufacturer, has decided to promote its new line of computers by offering its wholesalers and retailers an additional 5 percent off list prices. This strategy is called a ________ strategy.


A) product
B) pull
C) push
D) place
E) position

Correct Answer:

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