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    Strategic Management Communication
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    Exam 6: Communicating in Writing
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    A Television Commercial That Shows Young People Enjoying a Day
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A Television Commercial That Shows Young People Enjoying a Day

Question 18

Question 18

Multiple Choice

A television commercial that shows young people enjoying a day at the beach in their SUV is an example of the use of the ___________appeal.


A) Ethical
B) Logical
C) Emotional
D) Existential

Correct Answer:

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