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If We Were Measuring a Customer's Age,income,gender,education,occupation,marital Status,etc

Question 29

Multiple Choice

If we were measuring a customer's age,income,gender,education,occupation,marital status,etc.,we would be measuring


A) attitudes/opinions.
B) psychological/lifestyle characteristics.
C) demographic/socioeconomic characteristics.
D) behavior and perceptions.
E) None of these are correct.

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