Multiple Choice
Some people use mouthwash to help prevent colds. Others use it to make their breath smell pleasant. Still others use it to help clean their teeth. Knowing this, the advertiser of mouthwash might most effectively use which of the following methods of segmentation?
A) demographic
B) age
C) personality
D) benefits desired
E) income level
Correct Answer:
Verified
Correct Answer:
Verified
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