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    Exam 3: Global Markets and Marketing
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    When US-Based Duncan-Hines Markets a Less-Moist Cake Mix in England to to Appeal
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When US-Based Duncan-Hines Markets a Less-Moist Cake Mix in England to to Appeal

Question 30

Question 30

True/False

When U.S.-based Duncan-Hines markets a less-moist cake mix in England to appeal to British tastes, it is an example of product adaptation.

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