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By Applying Knowledge of the Consumer Goods Classifications, an Astute

Question 59

Multiple Choice

By applying knowledge of the consumer goods classifications, an astute marketer could tell you that _____ presents the biggest marketing challenge for its marketers.


A) prepaid burial insurance
B) re-releases of songs by former country music stars like Hank Williams and Patsy Cline
C) leftover Easter candy the week after Easter
D) arts and crafts supplies
E) Corvettes made before 1968

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