Dial Company Introduced Liquid Soap in 1988

Dial Company introduced liquid soap in 1988. Today competition in the industry is intense. The manufacturers of liquid soap are adopting a defensive positioning strategy and intensive product distribution. Their promotions appeal to brand loyalty. From this information, you know that liquid soap is in the _____ stage of its product life cycle.

A) introduction
B) market-acceptance
C) decline
D) maturity
E) growth

Correct Answer:

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