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Trading Up M

Question 137

Multiple Choice

Trading up m


A) consumers stop patronizing lower-priced stores and start patronizing higher-priced, more exclusive shops.
B) serving the upper and upper-middle classes exclusively.
C) raising the price of every product in the product line.
D) consumers stop buying lower-priced products and buy higher-priced ones.
E) adding a higher-priced, prestige product to a line to attract a higher-income market.

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