Curad, Maker of First Aid Products, Has Introduced a Plastic

Curad, maker of first aid products, has introduced a plastic reusable storage box for its plastic strips and recyclable paper boxes of strips to refill the plastic boxes. This environmentally friendly strategy is an example of positioning:

A) in relation to geographical location.
B) by price and quality.
C) by product attribute.
D) on the basis of space available.
E) in relation to planned obsolescence.

Correct Answer:

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