Multiple Choice
Anyone seeking a mate knows it is challenge. Relatives that were once the source of introductions to potential spouses are often not available, especially for immigrants. Add to that the desire for certain visa status and--as in the Indian community--caste, and the pursuit of a spouse grows even more difficult. An estimated 80 percent of all marriages in India are arranged. In the United States the percentage of arranged marriages rate for natives of India drops to 40 percent. Even if the marriage is not arranged, many singles from India look for someone who understands their heritage, tradition, and language. So some Indians turn to matchmakers like Kahanda Kakade who operates Vivah Mela. She personally interviews individuals who have come to her to find a spouse, and she will visit families if asked.
-Kakade has implemented _____ by only finding matches for Indian immigrants.
A) product diversification
B) market aggregation
C) a market development strategy
D) product differentiation
E) market diversification
Correct Answer:
Verified
Correct Answer:
Verified
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