Anyone Seeking a Mate Knows It Is Challenge

Anyone seeking a mate knows it is challenge. Relatives that were once the source of introductions to potential spouses are often not available, especially for immigrants. Add to that the desire for certain visa status and--as in the Indian community--caste, and the pursuit of a spouse grows even more difficult. An estimated 80 percent of all marriages in India are arranged. In the United States the percentage of arranged marriages rate for natives of India drops to 40 percent. Even if the marriage is not arranged, many singles from India look for someone who understands their heritage, tradition, and language. So some Indians turn to matchmakers like Kahanda Kakade who operates Vivah Mela. She personally interviews individuals who have come to her to find a spouse, and she will visit families if asked.
-By trying to match Indian immigrants with a potential mate who has similar heritage, tradition, and language, Kakade is engaged in:

A) mass marketing.
B) associative perception.
C) undifferentiated marketing.
D) product diversification.
E) target marketing.

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