Hoover's Online Is a Service That Provides Up-To-Date Competitive Research

Hoover's online is a service that provides up-to-date competitive research on businesses. Its slogan is "The Business Information Authority," and it used the colors orange and purple in its advertising and on its Web site. The slogan and the use of color are both intended to:

A) accent an undifferentiated strategy.
B) create a brand image.
C) separate its business and its consumer markets.
D) overcome perishability problems that are characteristic of services.
E) limit service encounters.

Correct Answer:

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