The Sheraton Hotel Chain Is Replacing Its Outdated Shag Carpeting

The Sheraton Hotel chain is replacing its outdated shag carpeting and flowered bedspreads with pinstripes and sleigh beds. It will place library-like furnishings, ergonomically designed chairs, and two-line phones in all of its rooms. The goal is to restore its reputation for reliability and comfort and to avoid looking tacky and dated. By presenting these changes in its advertising, the hotel is using _____ in its promotional strategy.

A) intangibility
B) collaboration
C) documentation
D) physical representation
E) none of the above

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free