Florafax Wire Service Is a Service Used by Florists

Florafax Wire Service is a service used by florists. When someone in Dallas, Texas, calls a florist and orders flowers sent to his mother in Minot, North Dakota, the Dallas florist can submit the order to Florafax. For a small fee, Florafax will find a Minot florist to fill and deliver the order. Florafax uses a single perfect red rose in all of its ads indicating quality, freshness, and style. With its use of a single long-stem red rose, Florafax is using _____ to cope with the intangibility of its service.

A) visualization
B) collaboration
C) documentation
D) reflection
E) association

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