Aphrodite's Manufactures and Markets Scents, Which Can Be Added to Enhance

Aphrodite's manufactures and markets scents, which can be added to enhance plain bath oil or potpourri, used to cover unpleasant odors, or used in candle-making. Last year, sales were disappointing. The manufacturer decided to increase the price of each bottle of scent by approximately 25 percent. This increase in price resulted in a 20 percent increase in bottles sold. Aphrodite's apparently experienced:

A) profit programming.
B) cost-plus perceptions.
C) leader pricing.
D) penetration pricing.
E) inverse demand.

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