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A Company That Sells Reconditioned Personal Computers Has Set the Following

Question 186

Multiple Choice

A company that sells reconditioned personal computers has set the following pricing objective: "To earn a net profit equal to 6 percent of gross sales next year." Which type of profit-oriented pricing objective does this exemplify?


A) the achievement of a target return
B) price stabilization
C) to meet competition
D) to increase sales volume
E) sales maximization

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