When Warren Peace Learned of the Difficulty of Capturing a Near-Perfect

When Warren Peace learned of the difficulty of capturing a near-perfect round for ballistics matching to weapons used in crimes, he decided to develop a system for testing bullets and firearms. After much trial-and-error and several costly prototypes that were ineffective, he developed a ballistic testing unit. He priced each individual unit at $12,000, and very few law enforcement agencies can afford to spend that much. Peace is using a _____ strategy.

A) cost-plus
B) marketing-skimming
C) market-absorption
D) marginal-cost
E) market-penetration

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