In Thailand's Impoverished Northeast, Fried Insects Have Traditionally Been a Popular

In Thailand's impoverished northeast, fried insects have traditionally been a popular food, especially during the long dry seasons. It is a taste that migrant workers from the region have carried with them to Bangkok and elsewhere in Thailand. These migrants have been able to buy fried insects from small tattered-looking pushcarts. Then an entrepreneur decided to reposition the fried insects as a snack option to rival French fries, popcorn, and ice cream, give them a branded image, and market them to the middle class. The entrepreneur is calling his franchise operation Insects Inter (Insects International) and after six months of business, there were 60 Insects Inter franchises. Each franchisee is given a kiosk painted in the company colors with the company logo--a smiling cocoanut worm wearing a chef's hat. Its employees wear uniforms in the same colors as the kiosks and with the same logo. In fact, the logo appears on everything associated with the company. Insects Inter is planning on expanding operations to Indonesia and Korea.
-Since all of the promotional elements used by Insects Inter are strategically designed to coordinate its promotional mix with product planning, pricing, and distribution, it could be said Insects Inter uses:

A) integrated marketing communications.
B) mixed media strategy.
C) campaign integration.
D) team selling.
E) systems communication.

Correct Answer:

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