The Hierarchy of Effects

The hierarchy of effects:

A) specifies the effect different levels of brand loyalty can have on the purchase process.
B) is the term used to describe the various needs that motivate consumers.
C) describes how a product's movement through its product life cycle affects consumers.
D) is the six stages a buyer goes through in moving toward a purchase.
E) describes how consumers perceive promotions of products as they move through their product life cycles.

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