Why Would a Local Hardware Store Decide Running a Weekly

Why would a local hardware store decide running a weekly ad in the local newspaper was good for business?

A) Newspapers are not a flexible media.
B) Newspaper ads can be changed quickly.
C) The cost per thousand for a newspaper ad is relatively high.
D) Newspapers have a long life.
E) Because newspapers offer such broad variety in format, it is relatively easy to design an ad that will stand out.

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