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Klint,a Mobile Manufacturer,has Experienced a Dip in Sales in a Particular

Question 89

Multiple Choice

Klint,a mobile manufacturer,has experienced a dip in sales in a particular area of the city.Boret,the marketing head,wants to address the problem in its embryonic stage before the trend continues in other areas.He feels that removing channel partners from the supply chain (disintermediation) would solve the problem.He conducts a group meeting with senior managers of his department to identify the problem and find a feasible solution.During the meeting,Boret starts off with the problem and suggests possible solutions,emphasizing disintermediation.All his other colleagues,though some of them are not convinced with disintermediation,are silent.Boret assumes that they agree with his decision.This symptom of groupthink is known as ________.


A) illusion of invulnerability
B) self-censorship
C) illusion of morality
D) illusion of unanimity

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