To Gain Maximum Benefit from Promotional Efforts, Marketers Must Strive

To gain maximum benefit from promotional efforts, marketers must strive to

A) become directly involved rather than indirectly involved.
B) obtain information about the marketing environment through their MIS.
C) realize the needs of their target market and try to meet them.
D) properly plan, implement, coordinate, and control communications.
E) use promotion during the growth stage of the product's life cycle.

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