Stephanie Sets Up Her New Interior Decorating Business and Advertises

Stephanie sets up her new interior decorating business and advertises her expertise in high-quality draperies and other window treatments. One of her first customers is extremely dissatisfied with Stephanie's work, so Stephanie redoes the job at her own expense because she knows how powerful ____ is (are) for services and wants to stay in business.

A) service expectations
B) word-of-mouth communication
C) zones of tolerance
D) customer perceptions
E) experience qualities

Correct Answer:

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