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Katie Is Buying Her First Car and Has Narrowed Her

Question 97

Multiple Choice

Katie is buying her first car and has narrowed her choices down to a Honda Civic,a Toyota Prius,or a Volkswagen Jetta.Katie goes on-line and posts questions to others who have experience with any of these cars,asking for reviews.Katie is most likely


A) using a blog.
B) an opinion leader.
C) using her reference groups for information.
D) experiencing enduring involvement.
E) exerting social influence.

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