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Time Warner Cable Uses Its Sales Reports Broken Down by Geographic

Question 45

Multiple Choice

Time Warner Cable uses its sales reports broken down by geographic regions as part of its marketing research to determine which markets are most rapidly adopting high-speed Internet connections. In this example, Time Warner Cable is using


A) internal sampling.
B) internal primary data.
C) external secondary data.
D) external primary data.
E) internal secondary data.

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