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​A Pharmaceutical Company Faces a Price Regulation Where It Cannot

Question 76

Multiple Choice

​A pharmaceutical company faces a price regulation where it cannot charge any higher than $5,000 for a lifesaving drug.The company knows that the patients put a high value on this product and are willing to pay up to $10,000 for it.The company will likely


A) ​Not do anything-it is prohibited by law to increase its price
B) Bundle the drug with periodic blood testing,selling the bundle for $10,000
C) Require that the patients have the drug administered by the company's medical staff,for an additional $5,000
D) ​Both B&C

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