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Gordon Perceives a $10 Discount on a $40 Sweater to Be

Question 52

Multiple Choice

Gordon perceives a $10 discount on a $40 sweater to be more positive than a $10 discount on a $300 TV.Gordon's varying perceptions of $10 in each situation reflects ____.


A) a biased perception of utility
B) confirmation bias
C) self-serving bias
D) the gambler's fallacy

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