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The Main Difference Between B2C and B2B Markets Is ________

Question 16

Multiple Choice

The main difference between B2C and B2B markets is ________.


A) good interpersonal and communication skills are more important for B2C than for B2B.
B) B2B requires more supervision and performance evaluation than B2C.
C) services sold by B2B salespeople are more expensive and technically complex than those in B2C.
D) B2B requires more knowledge of the products being sold than B2C.
E) B2C requires the ability to discover customer needs and solve their problems more than B2B.

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