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    Exam 14: Promotion Essentials: Legacy Approaches
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    Customers Can Quickly and Easily Become Bored with Any Given
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Customers Can Quickly and Easily Become Bored with Any Given

Question 23

Question 23

Multiple Choice

Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as advertising ________.


A) response function
B) tracking
C) wearout
D) persuading
E) illusion

Correct Answer:

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