It Can Be Useful for Customers to Have Some Type

It can be useful for customers to have some type of comparative price when considering a product purchase. Such a comparison is referred to as ________ pricing, which in the case of price bundling is the total price of the components of the bundle if purchased separately versus the bundled price.

A) product line
B) captive
C) odd/even
D) reference
E) prestige

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free