Firms and Brands That Continually Attempt to Operate in the ________

Firms and brands that continually attempt to operate in the ________ quadrant do not survive over the long run as customer trust is damaged. Some firms use price skimming strategies, especially on product introductions, even when all the bugs have yet to be worked out of the product.

A) high price, high benefits
B) high price, low benefits
C) low price, high benefits
D) low price, low benefits
E) low price, no benefits

Correct Answer:

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