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    Marketing Management
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    Exam 7: Segmentation, Target Marketing, and Positioning
  5. Question
    ________ Segmentation Is Sometimes Referred to as Segmentation by Lifestyle
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________ Segmentation Is Sometimes Referred to as Segmentation by Lifestyle

Question 39

Question 39

Multiple Choice

________ segmentation is sometimes referred to as segmentation by lifestyle or values.


A) Occupational
B) Psychographic
C) Geographic
D) Educational
E) G ender

Correct Answer:

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