The Primary Difference Between Selling to the Profit-Oriented Market and the Nonprofit

The primary difference between selling to the profit-oriented market and the nonprofit market is that nonprofits ________.

A) generally opt for a new purchase rather than a straight or modified rebuy
B) have a more rational decision process
C) place more emphasis on their business goals than performance specifications
D) have a limited number of resources compared to their for-profit counterparts
E) entail purchase decisions that often include an emotional component to them

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