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Frito-Lay Is Using ________ When Offering Free In-Store Samples of Doritos

Question 10

Multiple Choice

Frito-Lay is using ________ when offering free in-store samples of Doritos for the express purpose of getting people to try the product, enjoy the product, and finally purchase a bag of Doritos.


A) operant conditioning
B) cognitive learning
C) behavioral mining
D) database marketing
E) classical conditioning

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