While Writing a Customer Satisfaction Survey, the Marketing Director for Brand

While writing a customer satisfaction survey, the marketing director for Brand X Bank created a set of questions that customers would answer by circling a number between 1 and 7. The number 1 meant that the customers were very dissatisfied by that aspect of the experience, whereas 7 meant that they were very satisfied. The director is using ________ questions to collect this information.

A) behavioral
B) open-ended
C) observational
D) closed-ended
E) qualitative

Correct Answer:

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