Core Market Research Is Testing How Customers React to a Proposed

Core Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars. The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain. In this case, Core is using ________ for its market research.

A) in-depth interviews
B) mechanical devices
C) behavioral measures
D) structured surveys
E) focus groups

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