Today Many Retailers Create Apps That Customers Can Download to Their

Today many retailers create apps that customers can download to their smartphones or tablets to be up-to-date on the company's offerings. In the context of situation analysis, which of the following macro-level external environmental factors does this exemplify?

A) Economic factors
B) Natural factors
C) Technological factors
D) Political, legal, ethical factors
E) Sociocultural/demographic factors

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