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    Exam 3: Elements of Marketing Strategy, Planning, and Competition
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    Although Michael Knew He Couldn't Really Afford the Mercedes, He
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Although Michael Knew He Couldn't Really Afford the Mercedes, He

Question 71

Question 71

Multiple Choice

Although Michael knew he couldn't really afford the Mercedes, he wanted it anyway. The want-satisfying power of a good is called ________.


A) exchange
B) value
C) necessity
D) strategy
E) utility

Correct Answer:

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