Since Services Lack Physical Characteristics (Such as Smell, Color, Style

Since services lack physical characteristics (such as smell, color, style, texture) that a consumer can examine before they buy, services need to build them in to the value proposition. Which of the following is an example of this in a veterinary hospital setting?

A) Uniforms and decor
B) A willingness to discount or give free services
C) A printed price list in the hospital brochure, detailing services
D) A detailed and verbally reviewed estimate

Correct Answer:

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