Abrabham Masslow Proposed a Hierarchy of Needs That Categorizes Consumer

Abrabham Masslow proposed a hierarchy of needs that categorizes consumer motives in the purchasing cycle. Under this theory, what is the highest level of need that motivates a consumer to buy a particular brand, service, or product?

A) Prestige, status, accomplishments
B) Love, friendship, acceptance
C) Self-fulfillment and enriching experiences
D) Security, shelter, protection

Correct Answer:

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