Multiple Choice
Persuasion changes attitudes in individuals and this is a response to communication. The work of Carl Hovland states there are factors that can affect the persuasiveness of a message. The target characteristic refers to the person who receives and processes the message. What is another characteristic?
A) Self-esteem
B) Credibility
C) Source
D) Attractiveness
Correct Answer:
Verified
Correct Answer:
Verified
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