During the First Focus Group That You Conduct in a Series

During the first focus group that you conduct in a series of eight focus groups, you find that several participants were unclear what you were asking about with one of the questions and so provided answers that were tangential rather than helpful. In this situation, you should ______.

A) keep asking the question in exactly the same way in the rest of your focus groups so as to be consistent across croups
B) avoid asking the question entirely in the rest of your focus groups
C) call your participants after the focus group has ended to ask why they didn't understand the question
D) use their answers to try to understand what confused them, and use that information to revise the question for future groups

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