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    Strategic Sport Communication
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    Exam 9: A Transmedia Narrative Transportation Approach to Strategi Communication
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    A Non-Linear Approach to Strategic Communication Moves Away from a Rigid
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A Non-Linear Approach to Strategic Communication Moves Away from a Rigid

Question 13

Question 13

Multiple Choice

A non-linear approach to strategic communication moves away from a rigid, linear view to a focus on creating and sharing _______.


A) messages
B) values
C) meaning
D) ideas

Correct Answer:

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