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    CRM The Foundation
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    Exam 10: The CRM Strategy Cycle: Acquisition, Retention
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    Customization Can Refer to
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Customization Can Refer to

Question 4

Question 4

Multiple Choice

Customization can refer to


A) personalized control of a company website.
B) company-controlled modifications to a person's Web site.
C) one-on-one focused mass personalization.
D) idiosyncratic fit adaptation.
E) none of the above

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