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    Exam 10: The CRM Strategy Cycle: Acquisition, Retention
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    When Customers Begin Buying Less Than They Did Before, It
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When Customers Begin Buying Less Than They Did Before, It

Question 33

Question 33

Multiple Choice

When customers begin buying less than they did before, it is referred to as


A) the prime defection indicator.
B) downward migration.
C) purchase attrition.
D) marginalization.
E) all of the above

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