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Separating the E-Commerce Business from the Brick-And-Mortar Business Can Inhibit

Question 3

Multiple Choice

Separating the e-commerce business from the brick-and-mortar business can inhibit CRM. But organizations separated the two for all of the following reasons except


A) Identifying ROI on the e-commerce business to ensure it was profitable
B) Perception that the two business were different
C) Minimize their risk on e-commerce ventures
D) The consumer would most likely favor e-commerce
E) Different skill sets were required for each

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